In this episode we discuss what is still possible to track with the current regualtions on measurement, and whether this is an exercise worth doing. We look at the value of doing these types of analysis and discuss the insights that allow us to still get value from doing so! Listen in now.
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Marketing Measurement Matters
Welcome to Marketing Measurement Matters, powered by Funnel. On this podcast we give our two cents on industry news and the world of marketing measurement alongside leading industry experts. Join us as we dive into topics like marketing attribution, user journey tracking, marketing mix modeling, incrementality testing and experiments, causal inference, marketing analytics and marketing intelligence.
This podcast is co-hosted by Dr. Tim Wiegels, Data Leader, Tim Kreienkamp, Director Measurement & Data Science at Funnel, and János Moldvay, VP Measurement at Funnel.