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Data, Business, and the Value-Driven Mindset with Maik Preßler from Verivox artwork
Marketing Measurement Matters

Data, Business, and the Value-Driven Mindset with Maik Preßler from Verivox

  • 33:09
  • August 24th 2023

This week we are joined by Maik Preßler, VP Data at Verivox. Tune in to discover the synergy of data and business, explore the value-driven approach, bridging data science and business impact. Learn about typical data products, measuring brand effectiveness, and more.

Make sure to follow us here on Spotify to stay up to date with us each week, and if you are enjoying the podcast, leave us a rating!

Marketing Measurement Matters

Welcome to Marketing Measurement Matters, powered by Funnel. On this podcast we give our two cents on industry news and the world of marketing measurement alongside leading industry experts. Join us as we dive into topics like marketing attribution, user journey tracking, marketing mix modeling, incrementality testing and experiments, causal inference, marketing analytics and marketing intelligence.

This podcast is co-hosted by Dr. Tim Wiegels, Data Leader, Tim Kreienkamp, Director Measurement & Data Science at Funnel, and János Moldvay, VP Measurement at Funnel.