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iOS 17: Link Tracking Protection, Privacy Manifest, and the Demise of Fingerprinting artwork
Marketing Measurement Matters

iOS 17: Link Tracking Protection, Privacy Manifest, and the Demise of Fingerprinting

  • 24:14
  • August 31st 2023

Have you given iOS17 any thought yet? We're diving into link tracking protection, giving you the scoop on the privacy manifesto, and discussing the fading role of fingerprinting. Get the lowdown on what this means for marketers and how the digital privacy landscape is evolving.


Link to article: https://www.mammothgrowth.com/blog/ios-17-apples-biggest-privacy-announcement-since-app-tracking-transparency


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Marketing Measurement Matters

Welcome to Marketing Measurement Matters, powered by Funnel. On this podcast we give our two cents on industry news and the world of marketing measurement alongside leading industry experts. Join us as we dive into topics like marketing attribution, user journey tracking, marketing mix modeling, incrementality testing and experiments, causal inference, marketing analytics and marketing intelligence.

This podcast is co-hosted by Dr. Tim Wiegels, Data Leader, Tim Kreienkamp, Director Measurement & Data Science at Funnel, and János Moldvay, VP Measurement at Funnel.