Podcast.co
Marketing Measurement: SaaS vs. Consulting - A Deep Dive with Kalle Backlund artwork
Marketing Measurement Matters

Marketing Measurement: SaaS vs. Consulting - A Deep Dive with Kalle Backlund

  • 31:09
  • February 4th 2025

Welcome to another exciting episode of The Marketing Measurement Matters live podcast! In this episode, recorded live with the full team in one room for the first time, we are joined by Kalle Backlund, Director of Measurement Consulting EMEA. 

Kalle discusses his extensive background in quantitative analysis and marketing measurement, his time at Oracle, and his current role at Funnel. We dive into the challenges of marketing mix modeling, data collection, and the potential for automation and AI to revolutionize the field. 

Don't miss this insightful conversation as we explore the evolving landscape of marketing measurement!

Marketing Measurement Matters

Welcome to Marketing Measurement Matters, powered by Funnel. On this podcast we give our two cents on industry news and the world of marketing measurement alongside leading industry experts. Join us as we dive into topics like marketing attribution, user journey tracking, marketing mix modeling, incrementality testing and experiments, causal inference, marketing analytics and marketing intelligence.

This podcast is co-hosted by Dr. Tim Wiegels, Data Leader, Tim Kreienkamp, Director Measurement & Data Science at Funnel, and János Moldvay, VP Measurement at Funnel.