If you have yet to hear, we've joined forces with Funnel, the leading marketing intelligence platform! This exciting partnership means we'll continue our mission to democratize data analysis and empower businesses to become truly data-driven, now as part of the Funnel team.
This week Dr Wiegels asks us the questions that everyone wants the answer to! We chat about what this merger means for the future of marketing intelligence, the process of being acquired, internal changes to our team structure and titles, and of course, how excited we are for this journey!
Tune in now! Stay up-to-date: https://www.linkedin.com/company/adtriba Website: https://www.adtriba.com/
Marketing Measurement Matters
Welcome to Marketing Measurement Matters, powered by Funnel. On this podcast we give our two cents on industry news and the world of marketing measurement alongside leading industry experts. Join us as we dive into topics like marketing attribution, user journey tracking, marketing mix modeling, incrementality testing and experiments, causal inference, marketing analytics and marketing intelligence.
This podcast is co-hosted by Dr. Tim Wiegels, Data Leader, Tim Kreienkamp, Director Measurement & Data Science at Funnel, and János Moldvay, VP Measurement at Funnel.