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Optimizing Marketing Tracking, Piwik Pro and SST Strategies with Maciej Zawadziński artwork
Marketing Measurement Matters

Optimizing Marketing Tracking, Piwik Pro and SST Strategies with Maciej Zawadziński

  • 30:00
  • June 28th 2023

In this episode with Maciej Zawadziński, we discuss key considerations for marketers when setting up marketing tracking, compare Piwik Pro to GA4, and explore how Piwik Pro can be effectively used in a Single-Source-of-Truth (SST) setup. Join us to gain valuable insights and actionable strategies for optimizing your tracking and analysis. Tune in now to enhance your marketing efforts with expert advice.


Marketing Measurement Matters

Welcome to Marketing Measurement Matters, powered by Funnel. On this podcast we give our two cents on industry news and the world of marketing measurement alongside leading industry experts. Join us as we dive into topics like marketing attribution, user journey tracking, marketing mix modeling, incrementality testing and experiments, causal inference, marketing analytics and marketing intelligence.

This podcast is co-hosted by Dr. Tim Wiegels, Data Leader, Tim Kreienkamp, Director Measurement & Data Science at Funnel, and János Moldvay, VP Measurement at Funnel.