This week we chat about Google's recently published white paper, "Modern Measurement Playbook." We discuss what we like about it, and point out some elements we don't fully agree with, but overall we see it as a great step in the right direction in the marketing measurement space.
Tune in to hear our take, with, of course, some mini-rants along the way!
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Marketing Measurement Matters
Welcome to Marketing Measurement Matters, powered by Funnel. On this podcast we give our two cents on industry news and the world of marketing measurement alongside leading industry experts. Join us as we dive into topics like marketing attribution, user journey tracking, marketing mix modeling, incrementality testing and experiments, causal inference, marketing analytics and marketing intelligence.
This podcast is co-hosted by Dr. Tim Wiegels, Data Leader, Tim Kreienkamp, Director Measurement & Data Science at Funnel, and János Moldvay, VP Measurement at Funnel.