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The Essence of Triangulation with Vishu Rajendra Prasad artwork
Marketing Measurement Matters

The Essence of Triangulation with Vishu Rajendra Prasad

  • 30:31
  • March 7th 2024

This week we are joined once again by our Measurement Partner here at Adtriba, Vishnu Rajendra Prasad. We get into triangulation, its applications, the importance of marrying different approaches such as MMM, MTA and incrementality testing, and what insights you can gain from doing so.

Stay up-to-date: https://www.linkedin.com/company/adtriba Website: https://www.adtriba.com/

Marketing Measurement Matters

Welcome to Marketing Measurement Matters, powered by Funnel. On this podcast we give our two cents on industry news and the world of marketing measurement alongside leading industry experts. Join us as we dive into topics like marketing attribution, user journey tracking, marketing mix modeling, incrementality testing and experiments, causal inference, marketing analytics and marketing intelligence.

This podcast is co-hosted by Dr. Tim Wiegels, Data Leader, Tim Kreienkamp, Director Measurement & Data Science at Funnel, and János Moldvay, VP Measurement at Funnel.