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The Illusion of Measurement, Future Trends and Value with Adtriba's Vishnu Rajendra Prasad artwork
Marketing Measurement Matters

The Illusion of Measurement, Future Trends and Value with Adtriba's Vishnu Rajendra Prasad

  • 30:14
  • October 26th 2023

This week we are joined by our very own Vishnu, a true marketing veteran with roughly a decade of experience in the measurement space. We delve into the future of measurement, compare how big corporations and startups approach it, talk about the challenges of measurement and accountability, and discuss upcoming trends. Tune in for an interesting conversation on the latest in marketing measurement!

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Marketing Measurement Matters

Welcome to Marketing Measurement Matters, powered by Funnel. On this podcast we give our two cents on industry news and the world of marketing measurement alongside leading industry experts. Join us as we dive into topics like marketing attribution, user journey tracking, marketing mix modeling, incrementality testing and experiments, causal inference, marketing analytics and marketing intelligence.

This podcast is co-hosted by Dr. Tim Wiegels, Data Leader, Tim Kreienkamp, Director Measurement & Data Science at Funnel, and János Moldvay, VP Measurement at Funnel.