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To Inhouse or Outsource MMM and How Not to Waste Your Money artwork
Marketing Measurement Matters

To Inhouse or Outsource MMM and How Not to Waste Your Money

  • 34:46
  • March 21st 2024

This week we debate the age-old question, "Should we in-house or outsource MMM?". Not only do we give our thoughts, but we also get into the numbers to give you a real sense of how pricey things can get with MMM, depending on what route you take. So, is the assumption that "in-housing is cheaper" true? Tune in to hear our take.

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Marketing Measurement Matters

Welcome to Marketing Measurement Matters, powered by Funnel. On this podcast we give our two cents on industry news and the world of marketing measurement alongside leading industry experts. Join us as we dive into topics like marketing attribution, user journey tracking, marketing mix modeling, incrementality testing and experiments, causal inference, marketing analytics and marketing intelligence.

This podcast is co-hosted by Dr. Tim Wiegels, Data Leader, Tim Kreienkamp, Director Measurement & Data Science at Funnel, and János Moldvay, VP Measurement at Funnel.