TV Measurement: Ulrike Tusk on Performance-Driven Campaigns
- 36:55
- July 19th 2024
In this week's unmissable episode, we are thrilled to welcome Ulrike Tusk, a trailblazer in making TV ads measurable and performance-driven. With a wealth of experience from her work at Jamba, InnoGames, Goodgame Studios, and Babbel, Ulrike will share her insights and expertise on TV performance measurement and optimization.
Join our hosts János Moldvay, Dr. Tim Wiegels, and Tim Kreienkamp as they delve into:
The fascinating world of TV ad measurement
The concept of "extreme TV performance optimization"
Various methods to measure TV campaigns
The importance of bridging the gap between Data and Marketing teams
The future of TV and programmatic TV
Tune in to learn how to make your TV campaigns more effective and performance-driven!
Marketing Measurement Matters
Welcome to Marketing Measurement Matters, powered by Funnel. On this podcast we give our two cents on industry news and the world of marketing measurement alongside leading industry experts. Join us as we dive into topics like marketing attribution, user journey tracking, marketing mix modeling, incrementality testing and experiments, causal inference, marketing analytics and marketing intelligence.
This podcast is co-hosted by Dr. Tim Wiegels, Data Leader, Tim Kreienkamp, Director Measurement & Data Science at Funnel, and János Moldvay, VP Measurement at Funnel.