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Who Should be Doing MMM, Data Points and Google's Meridian artwork
Marketing Measurement Matters

Who Should be Doing MMM, Data Points and Google's Meridian

  • 23:56
  • March 28th 2024

On this week's episode János and Tim K briefly touch on Google's Meridian announcement (more to come), as well as who should be doing MMM and the data points needed to do so.


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Marketing Measurement Matters

Welcome to Marketing Measurement Matters, powered by Funnel. On this podcast we give our two cents on industry news and the world of marketing measurement alongside leading industry experts. Join us as we dive into topics like marketing attribution, user journey tracking, marketing mix modeling, incrementality testing and experiments, causal inference, marketing analytics and marketing intelligence.

This podcast is co-hosted by Dr. Tim Wiegels, Data Leader, Tim Kreienkamp, Director Measurement & Data Science at Funnel, and János Moldvay, VP Measurement at Funnel.