MCP014: Elevating Websites through Client-Centric Language w/ Lori Lyons
- E15
- 30:35
- February 21st 2024
In this episode of the #MeetCoolPeople Podcast, we were joined by Lori Lyons, an expert in turning websites into powerful business tools. Our conversation dove into the intricacies of building and maintaining effective websites, the importance of client-centric communication, and strategies to enhance email deliverability.
Key Highlights:
Building Trust and Loyalty: Lori Lyons shared insights on the legitimacy of solicitations her clients receive and emphasized the importance of building trust and loyalty through email communication.
Email Deliverability: We discussed the current issues with email deliverability and the significance of providing value and staying in front of people to enhance communication effectiveness.
Website Transformation: Lori shared her journey of transitioning from a packaging business to the digital marketing realm. She talked about the need for both visual appeal and functionality in website design and emphasized the shift from "me-centric" to "client-centric" language on websites.
Testimonials and Case Studies: We delved into the significance of testimonials and case studies for websites, with Lori providing actionable advice on gathering client feedback and creating compelling case studies to showcase problem-solving and client satisfaction.
Engagement and Opt-Ins: Lori offered valuable strategies for capturing user information from social media and using lead magnets to engage and secure customer interest on websites.
Take-Aways:
Building trust and loyalty through email communication is crucial for client relationships.
Updating website content, adding testimonials, and creating case studies can significantly enhance a website's effectiveness.
Capturing user information from social media and engaging with potential clients through lead magnets is essential for business growth.
Connecting with the Guest:
To connect with Lori Lyons visit her website:
#MeetCoolPeople
We have this amazing technology that keeps us closer than we've ever been yet we're less connected than ever and have become slaves to our technology.
The same technology that was meant to be a tool to help us make life easier and be closer.
The #MeetCoolPeople Movement is to change that.
It's a reminder to put the phone down and pay attention to the people you're with right now.
It's a reminder that social media is there to connect and add value to the people of the world. Use it to Promote what you love, not bash what you don't.
It's a reminder to use that technology to reach out to someone that you can help and be there for them. Find out what they need right now and use your vast network to help make their day better.
It’s a reminder to thank someone for helping you out.
It’s a reminder to introduce someone you meet to someone you know can help them.
And it's a reminder that we can grow to amazing successes but not alone. It requires the help of others.
So surround yourself with people that make you better and make it your mission to #MeetCoolPeople!
Thank you again for helping spread the word and have an amazing day!