In this episode of the #MeetCoolPeople Podcast, I had the pleasure of inviting an amazing guest after my own heart, Greg Wasserman, the head of growth partnerships and community at Cast Magic.
This conversation was a goldmine for anyone passionate about podcasting, relationship building, and content creation. Greg brought with him over 15 years of experience in advertising, sales, and partnerships and shared an abundance of knowledge on the inner workings of podcast advertising and brand building.
One of the core themes we dug into was Greg's ethos - "life is about time and relationships." He emphasized the power of curiosity and engaging in meaningful conversations, which can be a catalyst for not only personal but also professional growth.
We talked a bit about the world of repurposing content. It's not just about putting your content out there on as many platforms as possible but also about making it unique to you as an individual. Greg shared insights into expanding distribution beyond the major platforms, fostering audience growth, and looking at monetization through a more creative lens.
Moreover, Greg and I exchanged stories about the serendipities of podcasting, where you can unintentionally find clients and build lasting relationships. It’s about capturing conversations and ideas through recording since, as podcasters and content creators, we must realize the potential wealth in our spoken words.
Below are some key takeaways from our conversation:
- Build relationships first; metrics like download numbers are secondary.
- Content repurposing across various mediums can amplify your message.
- Explore creative monetization and distribution strategies beyond the traditional frameworks.
- Authenticity is crucial; use AI and tech to organize thoughts but maintain your personal voice.
- When inviting guests, provide them with materials to help promote the episode for mutual benefit.
Finally, if you'd like to connect with Greg you can find him on LinkedIn at:
https://www.linkedin.com/in/gregwasserman/
(Just remember to send a personalized message when you do!)
Plus, check out the platform Cast Magic to see the work they’re doing to help content creators and podcasters amplify their voices here: https://elylikes.com/castmagic
#MeetCoolPeople
We have this amazing technology that keeps us closer than we've ever been yet we're less connected than ever and have become slaves to our technology.
The same technology that was meant to be a tool to help us make life easier and be closer.
The #MeetCoolPeople Movement is to change that.
It's a reminder to put the phone down and pay attention to the people you're with right now.
It's a reminder that social media is there to connect and add value to the people of the world. Use it to Promote what you love, not bash what you don't.
It's a reminder to use that technology to reach out to someone that you can help and be there for them. Find out what they need right now and use your vast network to help make their day better.
It’s a reminder to thank someone for helping you out.
It’s a reminder to introduce someone you meet to someone you know can help them.
And it's a reminder that we can grow to amazing successes but not alone. It requires the help of others.
So surround yourself with people that make you better and make it your mission to #MeetCoolPeople!
Thank you again for helping spread the word and have an amazing day!