Welcome to another episode of the #MeetCoolPeople Podcast! Today, we had a fun chat with my friend, Robb Conlon. Robb is an expert in creating niche podcasts that serve as powerful sales and marketing tools for businesses. He joined me live from the Badass Business Summit, where we discussed everything from investing in enriching experiences to the nuances of podcasting.
Robb and I met about a year ago through Success Champions, primarily talking about podcasting, and this summit was the perfect opportunity to reconnect. Throughout our chat, Robb shared some of his valuable experiences on building relationships, meeting new people, and creating impactful content for niche audiences. He also offered practical advice for anyone looking to use podcasting as a tool for business growth.
Here are the key takeaways from our conversation:
- Investing in Experiences: Robb emphasized the importance of resolving issues by investing money to enhance experiences, both personally and professionally.
- Value of Small Podcasts: Both Robb and I highlighted how smaller podcasts can be incredibly valuable for business exposure. Even with a small audience, being featured on a podcast can demonstrate competence and credibility.
- Evergreen Content: We discussed the importance of creating evergreen content that remains relevant over time, how to recycle it, and the role of AI and automation in content creation.
- Commitment in Podcasting: Robb compared committing to a podcast to a nine-month pregnancy, stressing that it shouldn’t be treated as a simple marketing add-on. Consistency and dedication are key to standing out.
- Promotion and Reciprocity: Promoting podcast episodes when you appear as a guest is crucial. Robb urged guests to research, deliver a great performance, and help promote the episodes for mutual benefit.
Connect with Robb on LinkedIn: https://www.linkedin.com/in/westportrobb
Check out his website here: https://westportstudiosllc.com
=> Want to see how my team and I can help you convert more of your casual connections into clients? Watch the free training at https://convertmoreclientsnow.com/
#MeetCoolPeople
We have this amazing technology that keeps us closer than we've ever been yet we're less connected than ever and have become slaves to our technology.
The same technology that was meant to be a tool to help us make life easier and be closer.
The #MeetCoolPeople Movement is to change that.
It's a reminder to put the phone down and pay attention to the people you're with right now.
It's a reminder that social media is there to connect and add value to the people of the world. Use it to Promote what you love, not bash what you don't.
It's a reminder to use that technology to reach out to someone that you can help and be there for them. Find out what they need right now and use your vast network to help make their day better.
It’s a reminder to thank someone for helping you out.
It’s a reminder to introduce someone you meet to someone you know can help them.
And it's a reminder that we can grow to amazing successes but not alone. It requires the help of others.
So surround yourself with people that make you better and make it your mission to #MeetCoolPeople!
Thank you again for helping spread the word and have an amazing day!