Today's #MeetCoolPeople episode is packed for any business owner who knows they need to do more video, but feels stuck. I sat down with Mario Wilson from 12 Media Group. He’s run his video production company for over 14 years, helping small businesses build trust using video.
Mario’s approach is refreshing. He doesn’t just focus on making you look good on camera. He cares about showing the real people in the company, not just the owner. We talked about how getting all team members on video can actually help you avoid the “bottleneck” where every client expects to work directly with the founder. Mario’s seen firsthand how showing the faces behind your company builds trust, helps close deals, and beats out competitors… even when your price is higher.
Here’s some things I took away from this conversation:
- Get Your Team On Camera: Don’t go solo in your business videos if you have a team. Show who’s doing the work behind the scenes.
- Brand Story First: The first video you should create is about why you started, what you do, and what makes your business unique. Skip the pitch, start with heart.
- Just Start, Don’t Wait: Mario’s advice? Use your phone, keep it simple, and get started. You’ll get better as you go.
- Use Client Questions for Content: Capture the questions potential clients ask. Each could be a quick video for social media.
- Behind-The-Scenes Footage Works: Record short clips of you and your team in action. It’s easy, real, and builds credibility with your audience.
If you’ve felt awkward in front of the camera or get stressed about making things perfect, Mario’s process will put you at ease. He even shared how editing can help smooth things out. Perfection is never the goal.
Be sure to connect with Mario at https://12mediagroup.com
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#MeetCoolPeople
We have this amazing technology that keeps us closer than we've ever been yet we're less connected than ever and have become slaves to our technology.
The same technology that was meant to be a tool to help us make life easier and be closer.
The #MeetCoolPeople Movement is to change that.
It's a reminder to put the phone down and pay attention to the people you're with right now.
It's a reminder that social media is there to connect and add value to the people of the world. Use it to Promote what you love, not bash what you don't.
It's a reminder to use that technology to reach out to someone that you can help and be there for them. Find out what they need right now and use your vast network to help make their day better.
It’s a reminder to thank someone for helping you out.
It’s a reminder to introduce someone you meet to someone you know can help them.
And it's a reminder that we can grow to amazing successes but not alone. It requires the help of others.
So surround yourself with people that make you better and make it your mission to #MeetCoolPeople!
Thank you again for helping spread the word and have an amazing day!