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MCP102: Building Trust Through Vulnerability w/ Craig Andrews artwork
#MeetCoolPeople

MCP102: Building Trust Through Vulnerability w/ Craig Andrews

  • E103
  • 34:19
  • October 29th 2025

Hey, thanks for tuning in to the #MeetCoolPeople Podcast. Today, I sat down with Craig Andrews, and honestly… his story’s got layers. Craig’s a US Marine turned electrical engineer who then designed mobile phones and, finally, built a top marketing agency called Allies For Me. We crossed paths at the Badass Business Summit, and after our first chat, I knew this was someone you should meet.

Craig’s got a unique take on marketing. Especially for crowded and commoditized industries. He helps businesses dig out their deeper story, especially those selling higher-ticket, trust-heavy services. 

If you've ever wondered whether adversity can shape smarter business strategies… Craig’s comeback tale after months in the hospital makes the answer pretty clear.

Here are some takeaways that really stuck:

  • Your Story Is Your Differentiator: If you can’t stand out by what you do, stand out by who you are. People buy from personalities, not just products.
  • Flaws Build Trust: Craig insists the thing most folks are scared to reveal (their vulnerability) actually makes others trust you. Sharing a weakness or a messy backstory can make your About page magnetic.
  • Skip The Scripted Hero’s Journey: Don’t just list facts and “overcome adversity.” Make people feel something when they read about you.
  • Authentic About Pages Matter: The About page isn’t a last-minute throwaway. Craig spends real time interviewing and writing for clients, using film techniques from the book “Stealing Fire from the Gods” to spotlight why you do what you do.
  • Show Up As Yourself: People connect faster when they see your quirks and relatability. Craig’s story proves there’s power in owning your uniqueness.

If you’re in a crowded market and struggling to stand out, this episode is for you!

Be sure to connect with Craig:


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#MeetCoolPeople

We have this amazing technology that keeps us closer than we've ever been yet we're less connected than ever and have become slaves to our technology. 

The same technology that was meant to be a tool to help us make life easier and be closer.

The #MeetCoolPeople Movement is to change that. 

It's a reminder to put the phone down and pay attention to the people you're with right now.

It's a reminder that social media is there to connect and add value to the people of the world. Use it to Promote what you love, not bash what you don't.

It's a reminder to use that technology to reach out to someone that you can help and be there for them. Find out what they need right now and use your vast network to help make their day better.

It’s a reminder to thank someone for helping you out.

It’s a reminder to introduce someone you meet to someone you know can help them.

And it's a reminder that we can grow to amazing successes but not alone. It requires the help of others. 

So surround yourself with people that make you better and make it your mission to #MeetCoolPeople!

Thank you again for helping spread the word and have an amazing day!