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MCP103 Building Your Legacy Through Books w/ Ghostwriter Jordan Ring artwork
#MeetCoolPeople

MCP103 Building Your Legacy Through Books w/ Ghostwriter Jordan Ring

  • E104
  • 33:53
  • November 5th 2025

Hey there! Today's #MeetCoolPeople episode features Jordan Ring, and I knew this one would be good. Jordan is a ghostwriter, book coach, and development editor who helps leaders, coaches, and founders turn their ideas into legacy-building books. We originally met at the Badass Business Summit, hit it off right away, and set up this conversation to dig into his process and advice.

Jordan shared how he got into ghostwriting after years working with audiobook production and book marketing. What struck me is how he genuinely loves the long-form writing process. He's helped clients who either want to create something timeless at the end of their careers or entrepreneurs looking to boost their credibility as their businesses grow.

We covered everything from the myths about ghostwriting, what actually goes into writing a book, and how writing can serve both personal purpose and business goals. If you've ever wondered if a book can help you stand out or build trust, this is an honest take.

Here are some key takeaways from our chat:

  • Process Over Perfection: You don't need a perfect book idea to get started. Jordan says it's all about collaboration and refining your message, even if you feel stuck or unsure.
  • Legacy Matters: Legacy books aren't just for big names. Anyone who’s spent years gathering stories and expertise can create something lasting for the next generation.
  • Ghostwriting Is Collaborative: It's not “set it and forget it.” The best results come when you're part of the process, putting your own voice and ideas into the writing.
  • AI As a Helper: Jordan gave his straightforward take on AI. He uses it for brainstorming and organizing ideas, but still emphasizes the power of human thinking and editing skills.
  • Know Your Goals: Whether you want credibility, leads, or just to get your ideas out in the world, be clear about your "why" before getting started.

Connect with Jordan:

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Want to see how my team and I can help you convert more casual connections into clients? Grab my FREE 8-part audio mini-course at https://buildyourfollowupmachine.com/ and discover the step-by-step flow I help clients with in their email follow up machine!

#MeetCoolPeople

We have this amazing technology that keeps us closer than we've ever been yet we're less connected than ever and have become slaves to our technology. 

The same technology that was meant to be a tool to help us make life easier and be closer.

The #MeetCoolPeople Movement is to change that. 

It's a reminder to put the phone down and pay attention to the people you're with right now.

It's a reminder that social media is there to connect and add value to the people of the world. Use it to Promote what you love, not bash what you don't.

It's a reminder to use that technology to reach out to someone that you can help and be there for them. Find out what they need right now and use your vast network to help make their day better.

It’s a reminder to thank someone for helping you out.

It’s a reminder to introduce someone you meet to someone you know can help them.

And it's a reminder that we can grow to amazing successes but not alone. It requires the help of others. 

So surround yourself with people that make you better and make it your mission to #MeetCoolPeople!

Thank you again for helping spread the word and have an amazing day!