MCP111: Why Your Website Needs a Story, Not Just a Pretty Design w/ Roger Jorns
- E112
- 36:40
- December 31st 2025
This episode of the #MeetCoolPeople Podcast was one I couldn’t wait to share. Roger Jorns from Reanimation Design joined me for an honest conversation about websites, business growth, and why every contractor, coach, and consultant needs clarity online.
We looked back at our web design roots, trading stories about the days of hand-coding, Netscape Navigator, and Dreamweaver. It’s wild how websites have changed over the years, and Roger Jorns broke down what actually matters now.
If you’ve ever wondered why your site isn’t getting results, or what “a website should do” besides just sitting there, this is for you.
Here’s what stood out:
- A website should answer three questions: What do you do, why should someone care, and how can they get in touch.
- Most websites are missing a direct call to action. Don’t bury yours at the bottom.
- Spokes matter. Your website isn’t an island. Give people ways in and out: think LinkedIn, YouTube, podcasts, and lead magnets.
- Clarity beats cleverness. You have about five seconds to grab someone’s attention, so get to the point.
- Your About page isn't for bragging; it's where you show you understand the visitor’s problem and let your personality show.
I especially liked Roger Jorns’s approach to touchpoints. People won’t buy right away. It takes multiple exposures before anyone takes action, so your site needs to nurture, educate, and move people step by step.
If you’ve been treating your site like an online brochure, Roger Jorns explains how to shift that mindset. Your website is part of a bigger system and it should tell a story—not just toss out information.
Want to connect or get your site in shape? Find Roger Jorns at https://www.reanimationdesign.com. He’s got a free audit checklist and solid resources for business owners who want more from their digital presence.
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Want to see how my team and I can help you convert more casual connections into clients? Grab my FREE 8-part audio mini-course at https://buildyourfollowupmachine.com/ and discover the step-by-step flow I help clients with in their email follow up machine!
#MeetCoolPeople
We have this amazing technology that keeps us closer than we've ever been yet we're less connected than ever and have become slaves to our technology.
The same technology that was meant to be a tool to help us make life easier and be closer.
The #MeetCoolPeople Movement is to change that.
It's a reminder to put the phone down and pay attention to the people you're with right now.
It's a reminder that social media is there to connect and add value to the people of the world. Use it to Promote what you love, not bash what you don't.
It's a reminder to use that technology to reach out to someone that you can help and be there for them. Find out what they need right now and use your vast network to help make their day better.
It’s a reminder to thank someone for helping you out.
It’s a reminder to introduce someone you meet to someone you know can help them.
And it's a reminder that we can grow to amazing successes but not alone. It requires the help of others.
So surround yourself with people that make you better and make it your mission to #MeetCoolPeople!
Thank you again for helping spread the word and have an amazing day!