
MCP117 Breaking the Rules and Standing Out w/ Controversial Copywriter Sarah Chan
- E118
- 33:40
- February 11th 2026
The Copywriter Who Refuses to Sound Like a Robot
You just paid someone to write your social media content. It's polished. It's professional. It sounds like every other business page on the internet.
Problem is, it sounds nothing like you. Your audience can tell. They scroll past because there's no soul behind the words. You're posting consistently, checking that box, but nobody's converting. You've got content that could belong to anyone, which means it connects with no one.
Sarah Chan built a six-figure copywriting business in her 20s by refusing to let clients sound like ChatGPT. After getting fired and joining Andrew Tate's The Real World program for $50 a month, she learned the frameworks and psychology that actually converts. But the real skill wasn't in templates. It was making copy sound human.
What You'll Learn
- Why joining a $50/month program after getting fired became the best business decision Sarah ever made
- Why copying ChatGPT output and posting it kills conversions before you realize the problem
- How Sarah built a six-figure business learning frameworks, buyer psychology, and revision in a tight community
- Why transitioning from AI content to authentic voice requires deleting everything and starting over
- Why authority issues and remote work dreams led Sarah to entrepreneurship
- How growing up in a broken home and surviving false accusations built the mental fortitude behind Unbreakable podcast
- Why Sarah turns away podcast guests who think age or success alone qualifies them
Key Insights
Most business owners either outsource to someone who doesn't understand their voice, or copy-paste ChatGPT and wonder why nobody engages.
AI can write decent sentences. But it strips out everything that makes you different. Sarah's approach centers on learning technical frameworks and buyer psychology, then layering in the human element that makes people stop scrolling.
Her business grew because she refused to let clients sound like everyone else. She pushes back. She tells people to delete years of content if it doesn't align. She turns away business when values don't match. That's protecting what copy is supposed to do: convert by sounding like an actual human wrote it.
Take the Next Step
Connect with Sarah Chan:
LinkedIn: https://www.linkedin.com/in/sarah-chan-35a2a2187/
Email: [email protected]
Phone/WhatsApp: 941-405-9746
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#MeetCoolPeople
We have this amazing technology that keeps us closer than we've ever been yet we're less connected than ever and have become slaves to our technology.
The same technology that was meant to be a tool to help us make life easier and be closer.
The #MeetCoolPeople Movement is to change that.
It's a reminder to put the phone down and pay attention to the people you're with right now.
It's a reminder that social media is there to connect and add value to the people of the world. Use it to Promote what you love, not bash what you don't.
It's a reminder to use that technology to reach out to someone that you can help and be there for them. Find out what they need right now and use your vast network to help make their day better.
It’s a reminder to thank someone for helping you out.
It’s a reminder to introduce someone you meet to someone you know can help them.
And it's a reminder that we can grow to amazing successes but not alone. It requires the help of others.
So surround yourself with people that make you better and make it your mission to #MeetCoolPeople!
Thank you again for helping spread the word and have an amazing day!