MCP136: The Best Marketing Decision Is Sometimes Saying Not Yet w/ Anneliese Vance
- E137
- 39:18
- June 24th 2026
I got to sit down with Anneliese Vance, and this one took some turns I did not expect. We started talking trust and relationships, landed on Google Ads for a good stretch, and ended up on her podcast about dads. That is honestly how the best conversations go.
Anneliese is the co-founder of Be Present Advertising. She runs Google Ads for family owned trades and service businesses, and she has built that business on relationships that last 17 years, not contracts. She will turn down a client's money if they are not ready yet. We got into why that decision has paid off again and again.
Key Takeaways
- Why trust built on results beats trust built on a contract, every time
- How treating people like a real human, not a buying unit, changes the entire relationship
- Why a properly built website has to come before any ad spend, not after
- How Google actually treats the searcher as the customer, not the advertiser
- What a realistic three month timeline for ad results actually looks like
- Why a longer, more specific keyword often beats a broad one
Listen If You...
- Are thinking about running Google Ads for the first time and want to know what to expect
- Have ever felt pressured to spend on marketing before your website or offer was ready
- Want to build client relationships that last years, not just close a sale
Connect with Anneliese
Find Anneliese on LinkedIn at https://www.linkedin.com/in/anneliesemvance/ or learn more about her work at https://www.bepresentads.com/.
Mention you found her through #MeetCoolPeople.
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About the Show
#MeetCoolPeople is where founders, creators, and entrepreneurs share real stories about building businesses that matter. Hosted by Ely Delaney, each episode goes past surface-level advice to uncover the mindset shifts, failures, and frameworks that separate people who talk about success from people who actually build it.
#MeetCoolPeople
We have this amazing technology that keeps us closer than we've ever been yet we're less connected than ever and have become slaves to our technology.
The same technology that was meant to be a tool to help us make life easier and be closer.
The #MeetCoolPeople Movement is to change that.
It's a reminder to put the phone down and pay attention to the people you're with right now.
It's a reminder that social media is there to connect and add value to the people of the world. Use it to Promote what you love, not bash what you don't.
It's a reminder to use that technology to reach out to someone that you can help and be there for them. Find out what they need right now and use your vast network to help make their day better.
It’s a reminder to thank someone for helping you out.
It’s a reminder to introduce someone you meet to someone you know can help them.
And it's a reminder that we can grow to amazing successes but not alone. It requires the help of others.
So surround yourself with people that make you better and make it your mission to #MeetCoolPeople!
Thank you again for helping spread the word and have an amazing day!