What Exactly Is Sustainable Investing? And Why Are Today's Clients Demanding It?

In this episode of the Modern Financial Advisor podcast, Mike Langford interviews Pete Krull, CEO of Earth Equity Advisors, about sustainable investing. They discuss the importance of sustainable investing for financial advisors and their clients, debunk common myths about sustainable investing, and explore the growth opportunities in the field.

Pete and Mike also touch on the role of ESG metrics, the future of the insurance industry in the face of climate change, and the increasing demand for sustainable investing among different generations.

Resources Mentioned In This Episode:

• Earth Equity Advisors
• Pete Krull on LinkedIn
• Cross Country Race in EV Pickup Trucks - Out of Spec YouTube and Out of Spec Podcast
• Green Sage Sustainability Portfolio
• Morgan Stanley Sustainable Signals Report
• Dollars and Change Podcast and YouTube Channel
• Book - Cradle to Cradle
• DEI Episode of The Modern Financial Advisor Podcast with Laura Gregg

Chapters

00:00 The Role of Sustainable Investing for Financial Advisors

03:47 Debunking Myths About Sustainable Investing

12:23 The Future of the Insurance Industry in the Face of Climate Change

25:01 The Increasing Demand for Sustainable Investing Among Different Generations

29:16 Engaging with Clients and Prospects on Sustainable Investing

30:10 Meeting the Needs of Next Gen Investors

32:07 The Growth of Electric Vehicles and Charging Infrastructure

35:19 The Role of Real Estate in Sustainable Investing

43:30 Considering Climate Readiness in Retirement Planning

51:18 Connecting with Influencers in Sustainable Investing