How to tell Magnetic Stories | Gabrielle Dolan artwork
Peak Performance Leadership (Formerly Moving Forward Leadership)

How to tell Magnetic Stories | Gabrielle Dolan

  • E184
  • 41:11
  • September 8th 2021

A highly sought-after keynote speaker, educator and author, Gabrielle has worked with thousands of high-profile leaders from around the world and helped countless of Australia’s top 50 companies and multinationals to humanise their communications - Telstra, EY, Accenture, VISA, Australia Post, National Australia Bank, Amazon, Vodafone and the Obama Foundation to name drop a few. She holds a master’s degree in management and leadership from Swinburne

University, an associate diploma in education and training from the University of Melbourne, and is a graduate of the Harvard Kennedy School of Executive Education in both the Art and Practice of Adaptive Leadership and Women and Power: Leadership in a New World.


Gabrielle is also the bestselling author of Real Communication: How to be you and lead true, a finalist in the Australian Business Leadership Book Awards for 2019. Her other published books include Stories for Work: The Essential Guide to Business Storytelling (2017), Storytelling for Job Interviews (2016), Ignite: Real Leadership, Real Talk, Real Results (2015) which reached the top five on Australia’s bestselling business books and Hooked: How Leaders Connect, Engage and Inspire with Storytelling (2013). Her latest title, Magnetic Stories: Connect with

customers and engage employees with brand storytelling will be published by Wiley in March 2021. 

 

Telling magnetic stories is necessary in order to truly connect with your employees and your customers. 


Topics

During this interview Gabrielle and I discuss the following topics:

  • Why stories are important
  • When stories are best used
  • How decide which stories to use 
  • The winning formula for creating great stories
  • How to become comfortable with storytelling
  • The added benefits of sharing personal stories

For the complete shownotes be sure to check out our website:

https://movingforwardleadership.com/184

Moving Forward Leadership

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