Bringing Madison Avenue Strategies to Main Street Businesses (with Nick Smith)
- E239
- 32:30
- September 30th 2024
In an era where marketing messages bombard us from every direction, how can businesses stand out and build meaningful connections with their audience?
On this episode of More Perfect Marketing, we explore the power of humanizing customer relationships to not only capture attention but build trust that leads to lasting success.
Picture a world where every ad you see is relevant and resonates with your needs and values. Imagine never rolling your eyes at another misaligned ad again. It sounds nearly impossible, right?
Yet, this is exactly what we explore as Nick Smith, our guest from Loud Canvas Media, shares his expertise on tailoring marketing efforts to diverse customer segments.
Understanding and connecting with your customer's unique needs is essential in today's market. Nick discusses why businesses must go beyond generic messaging and genuinely communicate with their audience in a way that matters. By delivering the right message to the right person at the right time, businesses can move from being just another brand in the crowd to a trusted advisor and problem solver.
Nick Smith is a seasoned digital marketing expert and the President of Loud Canvas Media, where he supports over 1,000 websites and 400 active clients.
With a unique journey from being a pastor to leading strategic marketing campaigns in the Pharma industry, including work on three of the top 10 most expensive drugs globally, Nick brings a deep understanding of purpose-driven leadership, rare disease strategy, and impactful storytelling.
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More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."