Building Brand Awareness with Radical Marketing Techniques (with Damiano Raveenthiran)
- E246
- 33:17
- December 30th 2024
In an age where digital platforms shape the success of businesses, one cannot overstate the importance of crafting a robust online presence and marketing strategy. For entrepreneurs and business leaders, understanding how to effectively leverage platforms like Instagram can be groundbreaking. But there’s more to successful marketing than just posting online—it's an intricate dance between strategy, trust, and a relentless drive to innovate.
On this episode we explore these vital elements with our special guest, Damiano Raveenthiran. Known for his pioneering work in radical marketing, Damiano has a reputation for pushing the boundaries in ways that capture attention, drive engagement, and create lasting brand loyalty. His unique approach is not just about meeting business goals but smashing through them with daring and creative marketing initiatives.
In our conversation, Damiano shares his journey from designing websites in his adolescence to building a multifaceted career as a serial entrepreneur, mentor, and investor. His insight into Instagram as a key platform for marketing and branding is just a glimpse of the depth of knowledge he brings. As someone who started building sites at age 13 and saw his skills evolve alongside the internet, Damiano’s perspective is both seasoned and fresh.
Links Mentioned:
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."