Building Trust through Authentic and Ethical Marketing (with Cat Valverde)
- E243
- 32:58
- November 18th 2024
What if I told you that the key to a successful marketing strategy might lie in something as simple, yet profound, as sticking to your values?
On this episode we explore the revolutionary potential of ethical marketing with Cat Valverde, a marketing professional who turned a burnout moment into a powerful business driven by ethics, integrity, and authenticity.
These days marketing is often treated with skepticism, so Cat’s approach is a breath of fresh air. Her story is deeply personal and rooted in a quest for authenticity. Cat believes that intertwining personal values with business practices is not only possible but essential for long-term success. This is a topic worth considering, especially if you are tired of the cutthroat, often unscrupulous tactics that have come to define much of the marketing landscape.
With joy in her heart, a Harvard MBA in progress and over $5 million in direct revenue created for clients to date; Cat Valverde is excited to laugh, take a deep breath and crack open the spreadsheets with us. Her focus is digital revenue strategy in the post-ads economy.
She's most curious about the part we tend to talk about least in the digital business space: How's it (really) going financially?
Founder of Profeshh and a digital marketing expert, Cat is on a mission to bring transparency and fairness into the marketing world. Growing up knowing that her father pioneered the unsavory telemarketing scams of the '80s and '90s—schemes that preyed on the elderly and vulnerable—Cat developed a deep-seated commitment to ethical and equitable business practices.
This background fuels Cat's passion for creating marketing programs built on transparency, trust, and authenticity. With her latest program, she helps small businesses reengage and reactivate their email lists, bringing tailored, data-driven strategies to help them thrive. She's most excited to connect with SaaS, course creation, agency and eCommerce teams.
Cat believes that there's enough sunshine for everyone. No matter what the economy looks like. When you're dedicated to ethical marketing, equanimity and bring a unique impact to the marketplace, you win. She and her team at Profeshh are here today with real cashflow solutions that you can implement right now, at no cost.
Links Mentioned:
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."