Evolving Website Design for Optimal Business Benefit (with Matt Levenhagen)
- E223
- 38:14
- May 20th 2024
We are overflowing with digital content. Standing out in the sea of internet businesses is like finding a needle in a haystack. But what if I told you that while the rest of the crowd is busy zigging, you can zag your way to Google's heart by prioritizing quality and genuineness in your website?
That's exactly the sort of wisdom our guest today brings to the table—strategies that not only entice search engines but also truly engage your audience.
It all hinges on the golden rule of internet business: building a legitimate site flush with quality content. Sure, calls-to-action and sales pages are vital, but to win Google's favor and customer loyalty, you need to deliver value that extends beyond the transactional. This shift does not mean neglecting the art of conversion through sales pages, funnels and traffic from joint ventures, or affiliate programs. Rather, it's about balancing those elements with content that educates, entertains, and enlightens your visitors.
Understanding the context in which users land on your site is also crucial. Whether they arrive via organic search, pay-per-click, or otherwise, grasping this context goes a long way in delivering a tailored experience. It's a matter of knowing what your visitors are looking for before they even click—essentially decoding buyer intent from keyword searches.
My guest today, Matt Levenhagen, breaks down the particulars of buyer keywords against general information keywords, framing this understanding as a cornerstone of successful marketing.
Matt's journey in the digital field began in 2003, evolving from affiliate marketing to a focus on web design and development by 2012. This journey led to the founding of Unified Web Design in 2019, where Matt and his team specialize in crafting tailored web solutions. Known for making complex digital strategies accessible and fostering effective international team collaboration, Matt ensures each project not only achieves but transcends client expectations.
His ethos of "helping others do better" shapes a culture of innovation and quality at Unified Web Design. Matt's commitment to effective communication, distinctive design, and the empowerment of both clients and team members ensures the delivery of remarkable web experiences that distinguish businesses in the competitive digital landscape.
Links Mentioned:
"The Builders" Podcast: https://www.thebuilders.fm/
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
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David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."