Mastering the Google Business Profile (with Marilyn Jenkins)
- E225
- 37:01
- June 3rd 2024
Have you ever wondered how a simple tweak in your online presence could dramatically enhance visibility and attract more customers? Well, you're about to discover why mastering your Google Business Profile (GBP) is not just an option but a necessity for local businesses striving to thrive in today’s digital marketplace.
In the constantly evolving landscape of digital marketing, Google Business Profile has emerged as a powerhouse tool, pivotal in connecting businesses with local customers. Its influence in local search results is so profound that neglecting it could mean missing out on significant engagement and potential revenue. Setting up a GBP doesn’t just put you on the map; it effectively elevates your business profile to meet your customers right where they look - on their immediate digital path.
I had the pleasure of chatting with Marilyn Jenkins, a digital marketing expert with 16+ years of experience, helps businesses grow through paid advertising, social media management, and SEO, especially Google Business Profile optimization. Her clients have achieved significant growth, some exceeding $2 million in sales and experiencing 14x ROI. Her book, "The Google Business Profile Training Guide," teaches businesses to dominate local search.
If you're not familiar with Google Business Profile or needing a thorough refresher, Marilyn offers an exceptionally valued package at just $27, which includes a checklist and AI-generated content prompts that simplify the entire content creation process. Trust me; this is a bargain for the value-packed insights and tools you get, which can revolutionize how your business attracts new clientele.
My conversation with Marilyn serves as a critical reminder of the transformative power of well-curated and managed digital tools in growing and sustaining a business. The insights she shares underscore the customized approach needed to manage GBP, especially for global and multi-location businesses, highlighting once again why one-size-fits-all solutions just don’t cut it in truly effective digital marketing strategies.
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David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."