Opportunities & Pitfalls in Home Services Marketing (with Phil Risher)
- E250
- 34:01
- March 17th 2025
In the home services industry, success isn;t measured by racking up leads... it's about building solid, long-lasting customer connections through smart marketing.
Many businesses in this space chase after new leads while overlooking a goldmine of potential in the relationships they already have.
In this episode we're chatting about how these businesses can shift their focus to not just ring the phone, but also keep it ringing with the right strategies.
Our guest, Phil Risher, has been in the digital marketing trenches, especially for home services. Since 2019, he’s been helping businesses step up their marketing game, focusing on tactics that are all about long-term success.
Phil is the owner of Phlash Consulting which helps local service businesses increase their sales and keep their schedules full through data-driven digital marketing consulting.
After helping a 20-year-old $3M service business scale to $5M in 24 months and sell to private equity, Phil took that blueprint and now helps other home service businesses grow.
Phil’s efforts in technology and small business have been featured on Jobber's Masters of Home Service, Forbes, CNBC, Yahoo Finance, The Wall Street.
Links Mentioned:
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."