Solving Silent Money Leaks in Email Marketing (with MV Braverman)
- E249
- 34:34
- February 3rd 2025
As the digital landscape evolves, one core marketing component remains crucial: how effectively you communicate with your audience. Email marketing, especially automated campaigns, can be a game-changer for businesses.
But what happens when the “set it and forget it” approach morphs into a “set it and neglect it” reality? Spoiler alert: It's not good news.
On this episode of "More Perfect Marketing," we explore the delicate balance between automation and careful management in email marketing. This topic is essential for anyone striving to optimize their marketing efforts without falling into common traps.
Automation promises efficiency and scalability. Imagine sending thousands of personalized emails without lifting a finger. Sounds perfect, right?
However, without proper oversight, these automated systems can become silent saboteurs, causing missed opportunities and revenue leaks. And let's not forget the dreaded cold email outreach issues that many marketers face—emails undelivered, unclicked, or worse, marked as spam.
Our guest is MV Braverman, the founder of Inbox Welcome, where email deliverability gets done right. MV’s all about making sure your emails actually land in the inbox—because if they don’t, what’s the point?
With a gift for cutting through the forest of jargon, MV helps solopreneurs and small businesses send emails people love to receive and mailbox providers love to deliver.
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More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
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David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."