The Future of Marketing Automation & AI (with Laura Kamrath)
- E233
- 35:21
- July 29th 2024
Have you ever wondered how Artificial Intelligence (AI) can revolutionize not just the tech industry, but marketing as well? On this episode we explore the intriguing world of AI technology in content creation and marketing strategies with our guest, Laura Kamrath, as we seek to understand both the prospects and challenges AI introduces for businesses, especially small to medium-sized ones.
AI technology’s rapid advancements are reshaping the way marketing operates, offering tools that can vastly improve efficiency, customer understanding, and engagement. Integrating AI into your marketing toolkit can lead to smart automation, creating a competitive edge much like the rise of iPhones transformed mobile communications. However, with possibilities come the complexities—learning to navigate the sea of AI tools efficiently is no small feat. For business owners, AI could be the lever that catapults their success, but it requires more than just adoption; it demands understanding and a strategic approach.
Laura is a geologist with an MBA and a digital marketing agency. She started out logging oil wells and started her marketing agency - Zebra Marketing Solutions - in an oil & gas downturn in 2015 because helping people grow businesses is, as she puts it, what "lights her up."
Laura is an innovator who is always seeking a better way of doing things. She is also the co-founder of FRAXIS C-Suite, a fractional C-Suite company with 5 co-founders in different disciplines.
Links Mentioned:
Zebra Marketing Solutions - zebramarketingsolutions.com
Facebook group - zbra.live/grow
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
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David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."