The Intersection of Technology, Business Growth, and Leadership (with Clayton Patterson)
- E232
- 34:37
- July 22nd 2024
Have you ever wondered how the rapidly advancing technology and revolutionary business models shape the growth and management of businesses?
On this episode we explore the connection between business growth, digital marketing, as well as the evolving role of artificial intelligence.
Our special guest, Clayton Patterson, shares insights from his rich entrepreneurial journey, the lessons he learned along the way, and the strategic value of integrating AI in business.
Clayton is only in his mid-30s, but has already started a law firm, a venture capital investment group, a digital marketing agency, and is cancer survivor.
For those keen to dive deeper into digital marketing's principles, Clayton has written a book titled "Blast Off: What Executives Need to Know About Digital Marketing." This resource is designed for CEOs and executives who may not need to be marketing tool experts but should understand key metrics, KPIs, and SEO basics to hold their teams accountable.
The book aims to equip high-level leaders with the knowledge to have meaningful conversations about digital marketing strategies, ensuring they can manage and direct their company's marketing efforts effectively.
Links Mentioned:
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."