The New Marketing Agency Success Model (with Colby Wegter)
- E248
- 35:37
- January 20th 2025
For marketing agencies, clarity, expectation-setting, and strategic business insights aren't just nice-to-haves; they're crucial for success.
On this episode of "More Perfect Marketing," we explore the transformative power of setting clear roles, effective communication, and strategic thinking with our guest, Colby Wegter. If you’re struggling with managing client expectations or finding yourself bogged down by unnecessary meetings, this is an episode you won't want to miss.
How often do you find yourself saying "yes" to clients just to keep them happy, only to realize later that it leads to muddled roles and unmet expectations?
This episode sheds light on the importance of valuing clarity over happiness by defining roles and setting milestones that hold both parties accountable. After all, satisfaction stems from understanding and agreement, not just from over-delivering.
My guest is Colby Wegterm, a seasoned marketing professional on a mission to help agency owners scale to seven figures while reducing their work hours. Plus Colby also focuses on developing customized systems and coaching that address individual business needs.
Through his work with Autonomy Agency, he aims to impact thousands of clients by aiding just a handful of agency owners, a strategy he believes brings more value and freedom to the table.
Links Mentioned:
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."