The One About Avoiding Marketers Who Commit Malpractice (with William Leake)
- E163
- 37:43
- February 23rd 2023
There are a lot of outstanding marketing agencies in the world. But there's also plenty of agencies doing a less than stellar job for their clients. For businesses wanting to avoid getting taken advantage of, there are certain signs to look out for. Some of these include a lack of transparency about their processes and having an unusually low price for their services.
In this episode, we chat with William Leake, a former McKinsey and Company consultant and finance, sales, and marketing executive.
Bill is the founder of Apogee Results, one of the most respected digital demand generation, search engine marketing (SEM) and search engine optimization (SEO) firms in Austin. His goal is to have a meaningful impact on the world and leave wherever he goes in a better condition than when he found it. Bill's company specializes in search engine marketing, pay per click, search engine optimization, online marketing, direct marketing, demand generation and more.
Find William Leake Online:
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."