The One About Credibility & Trust (with Kathryn Smith) artwork
More Perfect Marketing

The One About Credibility & Trust (with Kathryn Smith)

  • E101
  • 31:41
  • August 15th 2022

"We need a new website" is a constant refrain among small business owners. But why? What is it that's really wrong with their current website? Is it not representing the current business? Does it look out of date? Is it unable to conduct transactions? Or is it just not generating enough leads?

At the end of the day, it doesn't matter why a business owner wants a new website. What matters is that they have realized their website is no longer working for them and they are ready to make a change.

In this episode we explore the different reasons businesses want new websites and the common mistakes they make when redesigning their online presence.

Our guest, Kathryn Smith, is an eCommerce consultant based outside of Atlanta, GA. She helps small businesses and entrepreneurs launch websites and grows their online businesses. She is the founder of Walton Birch and the co-founder of Black Lady Business School.

Find Kathryn at or @krs_consulting on Instagram

More Perfect Marketing

For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.

It doesn't have to be this way!

David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.

Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.


David Baer avatar
David Baer

    David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."