Ah, data analytics... could there be a more exciting topic when it comes to marketing your business? Probably. But without knowing and tracking the right metrics, you could be making all kinds of bad, wrong, or ill-informed decisions.
In this episode, I'm delighted to welcome the amazing Belle Niba, Executive Director at African Ubora, a digital media and marketing company that supports small businesses to effectively compete in a global economy. Belle is also the Founder of African Vibes, a media brand that celebrates contemporary Africa.
Find Belle at:
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."