The One About Effective Email Content (with Emily McGuire) artwork
More Perfect Marketing

The One About Effective Email Content (with Emily McGuire)

  • E61
  • 27:05
  • January 24th 2022

First there was the email newsletter. Then there was the "news and special offers" email subscription. But today's consumers don't want to waste time or energy in their inbox. Which is why it's important for businesses to focus on creating more engaging and effective email content.

That's why we've invited Emily McGuire, Owner and Chief Email Marketer of Flourish & Grit: An Email Marketing and Automation Studio, to join us on this episode.

As someone who honors the grit it takes to get through this world, Emily appreciates ways to work smarter, not harder.

With lessons learned over a decade in tech, sending thousands of email campaigns, and earning clients over $80 million in email campaign revenue, she loves sharing the mistakes and strategies of email marketing done well.

Here's where you can find Emily:

More Perfect Marketing

For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.

It doesn't have to be this way!

David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.

Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.


David Baer avatar
David Baer

    David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."