The One About Expanding Your Market Reach Through Language (with Wendy Pease)
- E32
- 28:15
- July 26th 2021
With the world becoming more connected and interconnected every day, it is important for businesses to have access to the right translation services when expanding their business into new countries. There are a lot of great websites like Babylon and Google Translate that can help people with realtime translations in over 90 languages. But those tools won't know the local culture well enough to tell you if your translated marketing message will work in new markets.
Wendy MacKenzie Pease is the owner and president of Rapport International, a metro-west Boston translation and interpretation services company specializing in marketing, legal, and medical/life sciences translation. Throughout her career, she has worked with hundreds of companies to help them communicate across more than 200 languages and cultures.
Wendy is a creative entrepreneur with an MBA from the Tuck School of Business at Dartmouth College and a BA in Foreign Service & International Politics from Penn State. Her expertise in international relations grew from working in several international and global marketing roles and spending years living abroad.
In The Language of Global Marketing, Rapport International President Wendy Pease provides the roadmap for business-builders to find new revenue from a global audience with the right quality content and tools. Filled with easy-to-understand strategies and solutions to real-life situations, this is your guide to successful international expansion through global inbound marketing and translation services.
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For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
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David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."