The One About Geofencing Your Marketing Message (with Justin Croxton)
- E134
- 33:25
- December 8th 2022
Have you ever been driving and gotten a notification on your phone about a sale going on at a store near you? That's thanks to geofencing, a technology that uses GPS or RFID to create a virtual fence around a specific area. Once you enter that area, you can start receiving notifications about deals, events, or anything else that's happening in that area.
Geofencing is a powerful marketing tool because it allows businesses to target their customers with pinpoint accuracy. By using geofencing, businesses can send messages to people who are currently in their store, or who are within a certain radius of their store. This makes it the perfect tool for local businesses who want to drive traffic to their store.
For example, let's say you're a restaurant owner and you want to offer a special deal to people who are currently in your restaurant. You can use geofencing to send them a notification about the deal right on their phones. Or let's say you're a retailer and you want to offer free shipping to people who are within 10 miles of your store. You can use geofencing to do that too!
The possibilities are endless, and geofencing is quickly becoming one of the most popular tools in marketing.
Justin Croxton is the CEO of propellant media, a digital advertising and tech company, based out of Atlanta and Charlotte, specializing in geofencing.
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."