Influencer marketing is a form of marketing that focuses on using key individuals (aka influencers) to drive a brand’s message to the larger market. Unlike traditional forms of advertising, which rely on mass media and reach large numbers of people indiscriminately, influencer marketing targets specific individuals who are known to be opinion leaders in their respective fields
Influencer marketing expert Sam Adams is the Founder and CEO of SNFLWR Agencies, a marketing firm that specializes in Influencer Marketing and social strategy. In this episode, Sam helps us understand the range of possibles this marketing approach can offer businesses large and small.
Find Sam at snflwragencies.com
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."