The One About Making Websites Easier for Small Businesses (with James Hipkin)
- E41
- 28:27
- September 27th 2021
For a small business, website design is one of the most important aspects of their marketing. But the DIY options are limited hard to use for someone who isn't technical. And hiring a designer can be very expensive. This article will explore some of the challenges that come with designing your own site and what to do if you want to take on this endeavor.
On this episode, we'll also discuss an affordable solution for your company's web needs.
Our guest, James Hipkin, has been involved in marketing and advertising at a high level for more than 40 years. His clients appreciate his no-nonsense, jargon-free approach. He explains the ins and out of digital marketing in a way that they grasp, appreciate, and find useful.
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."