The One About Niche Marketing (with Gavin Lira) artwork
More Perfect Marketing

The One About Niche Marketing (with Gavin Lira)

  • E24
  • 24:01
  • June 24th 2021

There's this crazy notion that in business it's possible to serve anyone and everyone, and do so sustainably. So many businesses try to be all things to all people. And yet, when it comes to marketing, most businesses try to capture the attention of everyone... usually because they're afraid they will miss out on potential customers if they don't offer everything their competitors do. However, this approach leads to a downward spiral where a business tries to produce and sell more products or services and spreading themselves thin. But when you focus on a narrower target or niche audience, the sky's the limit.

In this episode, we welcome Gavin Lira, Founder and CEO of the Empathy Firm which specializes in helping create niche authority for their clients.

Find out more about Gavin's firm at empathyfirm.com

More Perfect Marketing

For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.

It doesn't have to be this way!

David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.

Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.

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David Baer avatar
David Baer
Host

    David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."