The One About Permission-Based Selling (with Lois Koffi) artwork
More Perfect Marketing

The One About Permission-Based Selling (with Lois Koffi)

  • E29
  • 28:24
  • July 15th 2021

When most professionals hear the word "sales," they instantly feel a sense of dread. You can just picture the person's face when they think about selling, and it is grimacing in disgust.

But sales doesn't have to be like that! Sales can actually be an enjoyable experience if you're trying to sell something ethically. In this episode, we discuss the idea of permission-based selling with our guest, Lois Koffi.

Lois is a professional speaker, sales trainer, coach, and Ironman Triathlete that has coached thousands of people in business and healthy lifestyles for the last 22 years.

She pivoted, like many in 2020, without having an email list or podcast or tribe online - having focused on face-to-face sales for over 20 years.

She went from 0 sales online to 5 figures a month in less than 6 months with permission-based lead generation online and now coaches, affiliate marketers, and speakers hire her to do the same - pivoting in 6 months guaranteed to live their best life. She now is at multiple five figures a month in 9 months of starting at ground zero online.

She loves affiliate marketing as well and is really passionate about sharing her story and resources through her top 20 podcast.

Get access to Lois' course (for free) at: loiskoffi.com/getleads (use code MASTERY at the checkout)

More Perfect Marketing

For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.

It doesn't have to be this way!

David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.

Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.

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David Baer avatar
David Baer
Host

    David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."