The One About Reflecting The Buyer's Journey on Your Website (with James Hipkin) artwork
More Perfect Marketing

The One About Reflecting The Buyer's Journey on Your Website (with James Hipkin)

  • E84
  • 35:39
  • May 26th 2022

James Hipkin joins us once again to dive deeper into website design for small businesses. In this episode we explore the concept of reflecting your buyer's journey effectively on your website in order to connect and extract sales more effectively.

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More Perfect Marketing

For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.

It doesn't have to be this way!

David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.

Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.


David Baer avatar
David Baer

    David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."