How do you decide between products to buy on Amazon? What about which hotel you'll stay in when traveling? The likelihood is you do what most people do... you look at ratings and reviews. In fact, ratings and reviews are so important to the way we buy things, Google has baked them into their search results.
With 27 years of experience in search engine optimization, you would think that Stormy Knight would have a mumbo-jumbo pile of technical complexity to share. But instead, she has distilled all of her experience down to the simple basics that any small business person can understand and implement.
Having worked as a speaker for the launch program for Google My Business, Stormy knows what small business owners want to hear: "Make it understandable and make it implementable" is her motto.
According to Story, the secret to small and medium local service and retail businesses succeeding online is simple.
- Tell Google WHY your company is the best choice in search results.
- Tell searchers WHY your company is the best choice to buy from - by building a strong review profile.
Find Stormy Online:
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."