The One About The Past, Present, & Future of Content Marketing (with Michael Marchese)
- E140
- 38:12
- January 2nd 2023
Content marketing is nothing new, it has been around since the early 20th century for certain. Possibly even longer than that. What has changed, is the media where content marketing exists. It is now possible to leverage data and technology to target potential customers more efficiently than ever before.
This means that businesses can now create and distribute content that is relevant and interesting to their target audience, resulting in a higher ROI for their content marketing campaigns.
This episode's guest, Michael Marchese knows this topic well. He is the founder and CEO of Tempesta Media, a leading content, social media, and influencer digital marketing solution.
With over 25 years of experience, Michael has held various strategic and operating positions at companies including Leapfrog Online (acquired by Dentsu Group Inc.), WebSideStory (acquired by Adobe), OCC (acquired by Monster.com), and JWT Specialized Communications (a subsidiary of WPP).
Find Michael Online
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."