Simon Sinek suggested in his book "Start With Why" that people don't buy what you do, they buy why you do it. This simple statement and the accompanying Ted Talk around his 'golden circle' formula is the basis for today's conversation. His whole premise sent me into an almost tailspin of manic proportions trying [...]
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Not Another Business Show
Not Another Business Show was Australia's first panel style podcast. Developed and produced by Tracy Sheen 'The Digital Guide'.
The show featured a range of guests on each episode discussing a different aspect of small business in a 360˚ view.
Featuring business owners and experts from across the globe the show is always engaging, sometimes controversial and thoroughly entertaining.