The game just changed for every marketer with a budget. This week, the first real ads were spotted inside ChatGPT, with Expedia leading the charge. We break down what this means for the future of search advertising, how it collapses the wall between SEO and paid media, and why your strategy needs to change today.
Also in this episode: new data reveals TikTok's engagement is surging 200% while Instagram's is in decline, a critical Google Ads update that could cause you to overspend if you're not careful, and why 75% of marketers are still using AI for generic, one-way campaigns. Tune in for the marketing news that matters, not just what's trending.
Marketing Smores Podcast
Welcome to Marketing S'mores, where we ignite the campfire of creativity and innovation in the world of marketing. Hosted by Jacob Campos, this podcast is your go-to guide in the wilderness of today's dynamic marketing landscape.
Each week, we gather around our digital campfire to roast the marshmallows of marketing wisdom. From SEO to social media, content marketing to email strategies, we unpack it all, serving you a delightful mix of insights, tips, and trends. Whether you're a seasoned marketer or just setting up your tent, we've got the perfect s'more of knowledge for you.
We also host expert guests who share their unique experiences and strategies, helping you blaze a trail to success. And don't miss our S'mores Q&A, where we answer your burning questions about all things marketing.
So, pull up a log, and join us around the campfire as we explore the world of marketing one s'more at a time.