Your Meta click numbers are about to drop. Here's why that's actually good news.
Meta just changed what counts as a "click" — and if you're running ads on Facebook or Instagram, your reports are going to look very different starting this month. In today's episode, Jacob breaks down exactly what changed, why your numbers will drop even if your ads are performing perfectly, and the 3 things you need to do this week to get ahead of it.
We also cover:
- Why Meta plans to fully automate ad creation by end of 2026 — and what that means for your creative strategy
- ChatGPT's first official ad partner (and why this is the Google Ads moment of 2003)
- The 2026 Edelman Trust Barometer's big finding: reach is dead, alignment is the new metric
Whether you're commuting or at your desk, this episode gives you the clarity and the action plan to turn today's marketing news into a real advantage for your business.
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Marketing Smores Podcast
Welcome to Marketing S'mores, where we ignite the campfire of creativity and innovation in the world of marketing. Hosted by Jacob Campos, this podcast is your go-to guide in the wilderness of today's dynamic marketing landscape.
Each week, we gather around our digital campfire to roast the marshmallows of marketing wisdom. From SEO to social media, content marketing to email strategies, we unpack it all, serving you a delightful mix of insights, tips, and trends. Whether you're a seasoned marketer or just setting up your tent, we've got the perfect s'more of knowledge for you.
We also host expert guests who share their unique experiences and strategies, helping you blaze a trail to success. And don't miss our S'mores Q&A, where we answer your burning questions about all things marketing.
So, pull up a log, and join us around the campfire as we explore the world of marketing one s'more at a time.