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The 60% Traffic Drop Nobody Wants to Talk About (And How to Fix It) artwork
Marketing Smores Podcast

The 60% Traffic Drop Nobody Wants to Talk About (And How to Fix It)

  • S1E7
  • 13:39
  • March 7th 2026

If you've looked at your Google Analytics recently and noticed your organic traffic slowly bleeding out — even though your rankings haven't dropped — you are not crazy.

This week, LinkedIn made a stunning public admission: Google's AI Overviews have slashed their non-brand B2B traffic by up to 60%. The click is dying, and the way we measure marketing success is fundamentally changing.

In this episode, Jacob Campos breaks down exactly why this is happening, why LinkedIn just fired their traditional SEO team, and the 10-minute audit you need to run today to see if your brand is surviving the shift to AI search.

Also covered: Netflix coming for your performance ad budgets using Amazon purchase data, a shocking influencer pay transparency gap, and the one social media habit that boosts engagement by 42%.

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Marketing Smores Podcast

Welcome to Marketing S'mores, where we ignite the campfire of creativity and innovation in the world of marketing. Hosted by Jacob Campos, this podcast is your go-to guide in the wilderness of today's dynamic marketing landscape.

Each week, we gather around our digital campfire to roast the marshmallows of marketing wisdom. From SEO to social media, content marketing to email strategies, we unpack it all, serving you a delightful mix of insights, tips, and trends. Whether you're a seasoned marketer or just setting up your tent, we've got the perfect s'more of knowledge for you.

We also host expert guests who share their unique experiences and strategies, helping you blaze a trail to success. And don't miss our S'mores Q&A, where we answer your burning questions about all things marketing.

So, pull up a log, and join us around the campfire as we explore the world of marketing one s'more at a time.